Cybersecurity Marketing Leader
I am a GTM Partner.
I build and scale go-to-market engines for cybersecurity companies. Twice, I have helped take a company from early ARR through acquisition. I turn category ambiguity into clear market leadership and growth.
About
I am a cybersecurity marketing leader with a track record of building go-to-market functions from early stage through successful exit. Not once, but twice. My work spans category creation, demand generation, analyst relations, ABM, and M&A integration, always in service of one goal:
Turning a great security product into a market-leading brand that delivers sustainable growth and enterprise value.
Most recently, I served as VP of Marketing at Fortra, leading the $200M+ ARR portfolio of digital risk and email protection solutions. Before that, as VP of Marketing at PhishLabs, I helped scale from under $2M to $26M ARR. Earlier at Secureworks, I was part of the team that grew from $15M to over $100M ARR ahead of the Dell acquisition.
Expertise
GTM Leadership
Building go-to-market engines from scratch. Strategy, execution, and team development aligned tightly to revenue.
Category Creation
Defining the space before the market has a name for it. The work that makes analysts and buyers take notice.
Account-Based Marketing
Precision reach and engagement with ICP accounts. ABM that align sales and marketing around the same pipeline and ARR.
M&A Integration
Navigating the marketing complexity of acquisitions: brand, messaging, team, and culture. Without losing momentum.
Analyst Relations
Building credibility with Gartner, Forrester, Frost, etc. Turning AR into a strategic asset that supports growth.
Team Building
Hiring and developing full-stack marketing teams at companies in the $5M–$100M ARR range. Culture, structure, and performance.
Featured In
How cloud, AI, and cryptocurrency reshaped the threat landscape, lowering the barrier to entry for attackers and widening the range of viable targets.
On why content mills are dead, what replaces SEO-driven traffic, and how to measure content success.
Contact
Available for fractional, advisory, and project-based engagements. Also open to CMO and VP of Marketing conversations at cybersecurity companies.
Ideally ones that are ready to grow fast. You know who you are.