Cybersecurity Marketing Leader
I am a GTM Partner.
I build and scale go-to-market engines for cybersecurity companies. Twice, I have helped take a company from early ARR through acquisition. I turn category ambiguity into clear market leadership and growth.
About
I am a cybersecurity marketing leader with a track record of building go-to-market functions from early stage through successful exit. Not once, but twice. My work spans category creation, demand generation, analyst relations, ABM, and M&A integration, always in service of one goal:
Turning a great security product into a market-leading brand that delivers sustainable growth and enterprise value.
Most recently, I served as VP of Marketing at Fortra, leading the $200M+ ARR portfolio of digital risk and email protection solutions. Before that, as VP of Marketing at PhishLabs, I helped scale from under $2M to $26M ARR. Earlier at Secureworks, I was part of the team that grew from $8M to over $100M ARR ahead of the Dell acquisition.
Expertise
GTM Leadership
Building go-to-market engines from scratch. Strategy, execution, and team development aligned tightly to revenue.
Category Creation
Defining the space before the market has a name for it. The work that makes analysts and buyers take notice.
Account-Based Marketing
Precision reach and engagement with ICP accounts. ABM that align sales and marketing around the same pipeline and ARR.
M&A Integration
Navigating the marketing complexity of acquisitions: brand, messaging, team, and culture. Without losing momentum.
Analyst Relations
Building credibility with Gartner, Forrester, IDC, etc. Turning AR into a strategic asset that supports growth.
Team Building
Hiring and developing full-stack marketing teams at companies in the $5M–$100M ARR range. Culture, structure, and performance.
Contact
Available for fractional, advisory, and project-based engagements. Also open to CMO and VP of Marketing conversations at cybersecurity companies.
Ideally ones that are ready to grow fast. You know who you are.